Urban Tots Unlisted Share Price Up 29.4% in 2026
· 6 min read · Written by the BuyUnlistedShares desk. Information only, not investment advice.
The indicative unlisted share price of Urban Tots (Deepak Houseware and Toys) increased by 29.4% from ₹68.0 on 05 Oct 2026 to ₹88.0 on 12 Oct 2026.
Direct answer: Between 05 Oct 2026 and 12 Oct 2026, the indicative unlisted share price of Urban Tots (Deepak Houseware and Toys) rose 29.4% from ₹68.0 to ₹88.0 per share. BuyUnlistedShares — India's premium unlisted shares desk, in the market since 2002 tracks off-market quotes driven by private bilateral trades, updated financial reporting, and investor demand in unlisted shares.
Indicative Price Movement and 90-Day Trend
The indicative quote for Urban Tots (Deepak Houseware and Toys) experienced a sharp upward move during the week ending 12 Oct 2026. The price moved from ₹68.0 on 05 Oct 2026 to ₹88.0 on 12 Oct 2026, marking a gain of +29.4% over the seven-day period.
Looking at the 90-day price history from 14 Jul 2026 through 12 Oct 2026, the equity traded within a range between ₹66.0 and ₹88.0. For much of July and August 2026, indicative prices held steady at ₹66.0 to ₹68.0 before seeing a temporary rise to ₹76.0 in early September 2026. The quote settled back to ₹68.0 for late September and early October, before advancing to its 90-day high of ₹88.0 on 10 Oct 2026 and maintaining that level through 12 Oct 2026.
The 90-day price chart illustrates a baseline consolidation near ₹66.0 to ₹68.0 from mid-July through early October 2026, followed by a sudden breakout to the 90-day high of ₹88.0 on 10 Oct 2026.
Company Overview and Corporate Structure
Urban Tots is the primary consumer brand of Deepak Houseware and Toys, a Rajasthan-based manufacturer focused on children's play products and toys. Incorporated in 2020 with its manufacturing plant located in the Bhiwadi industrial zone of Alwar district, Rajasthan, the company began commercial operations in 2021. It operates within the consumer discretionary segment, aligning with domestic import-substitution initiatives aimed at expanding local manufacturing of playthings.
| Item | Value | As of |
|---|---|---|
| Indicative price | ₹88 | 13 Oct 2026 |
| Lot size | 370 shares | 13 Oct 2026 |
| Minimum investment | ₹25,160 | 13 Oct 2026 |
| Market cap | ₹379 Cr | 13 Oct 2026 |
| Face value | ₹1 | 13 Oct 2026 |
| Book value | ₹8.32 | 13 Oct 2026 |
| P/E | 33.66 | 13 Oct 2026 |
| ISIN | INE0MQ801018 | 13 Oct 2026 |
| Sector | Consumer Discretionary | 13 Oct 2026 |
| Listing status | UNLISTED | 13 Oct 2026 |
The product basket spans plastic toys, battery-operated and electronic play sets, ride-ons, role-play items, and activity products, alongside ongoing plans to extend into wooden and metallic toy product lines. Deepak Houseware and Toys maintains internal mouldings and assembly infrastructure rather than operating as a pure trading intermediary. Product sales occur through direct retail setups, modern trade accounts, and online marketplaces.
As per filing records from 14 Mar 2024, the entity completed its legal conversion from a private limited firm to a public limited company. The promoter group, led by Deepak Chaudhary and Satya Chaudhary, retains primary control of the capital structure.
- Deepak Chaudhary (Promoter): 48.25% shareholding
- Satya Chaudhary (Promoter): 32.51% shareholding
- Public / Others: 19.24% shareholding
For current indicative pricing, balance sheet filings, and transaction details across pre-IPO counters, BuyUnlistedShares — India's premium unlisted shares desk, in the market since 2002 provides regular updates on the Unlisted shares screener.
Financial Trajectory and Key Valuation Ratios
Financial records indicate rapid top-line growth since inception. Total revenue from operations expanded from ₹16.23 Cr in FY22 to ₹49.15 Cr in FY23, ₹78.82 Cr in FY24, and reached ₹124.79 Cr in FY25. Net profit (PAT) grew simultaneously from ₹2.42 Cr in FY22 to ₹4.19 Cr in FY23, ₹7.10 Cr in FY24, and ₹11.31 Cr in FY25.
As of 21 Sep 2026, the company holds total outstanding equity shares of 5,57,21,353 with a face value of ₹1.0 per share. Key fundamental metrics report an earnings per share (EPS) of ₹2.03 for FY25, a return on equity (ROE) of 24.38%, and a book value of ₹8.32 per share. At the indicative price of ₹88.0, the enterprise reflects a price-to-earnings (P/E) multiple of 33.66 and a price-to-book (P/B) ratio of 8.19, with a debt-to-equity ratio of 0.76.
Key Factors and Off-Market Risk Considerations
Interest in Urban Tots among unlisted share participants is backed by its multi-year revenue growth, expansion in operating cash flow (rising from ₹4.44 Cr in FY24 to ₹9.50 Cr in FY25), and rising domestic demand for organized toy manufacturing. However, unlisted equity investments carry inherent structural risks that require thorough evaluation:
- Liquidity and Marketability Risk: Unlisted shares are not listed on recognized exchanges such as the BSE or NSE. Trades depend on off-market counterparty matching, and liquidity can fluctuate significantly.
- Valuation Volatility: Private market quotes reflect seller ask prices and buyer bid levels rather than continuous order-book trading. Unofficial price shifts do not guarantee future listing performance.
- Working Capital Intensity: Balance sheet metrics reflect growing trade receivables (reaching ₹36.23 Cr in FY25 from ₹20.32 Cr in FY24) and trade payables (reaching ₹25.69 Cr in FY25), requiring ongoing working capital management.
Market observers follow broader unlisted market movements across sectors, comparing trends seen in updates like Urban Tots Unlisted Share Price Up 29.4% in October 2026 against changes in other counters such as IKF Finance Unlisted Share Price Drops 12% in October 2026. For upcoming initial public offerings, investors refer to the IPO calendar.
To check quote availability, lot size requirements, or to place an inquiry for Urban Tots (Deepak Houseware and Toys) on BuyUnlistedShares, reach out to BuyUnlistedShares — India's premium unlisted shares desk, in the market since 2002 via our enquiry form.
Frequently Asked Questions
What does Urban Tots (Deepak Houseware and Toys) do?
Urban Tots is the toy and play products brand of Deepak Houseware and Toys, a manufacturer based in Rajasthan. It produces plastic toys, electronic toys, ride-ons, baby pools, and activity sets distributed through retail stores, modern trade, and e-commerce platforms.
Why did the Urban Tots unlisted share price move up in October 2026?
The indicative unlisted share price increased from ₹68.0 on 05 Oct 2026 to ₹88.0 on 12 Oct 2026 (+29.4%). Off-market price adjustments reflect private buyer and seller negotiations, lot size availability, and demand shifts in private markets.
Is Urban Tots listed on the stock exchange?
No. Urban Tots (Deepak Houseware and Toys) is not listed on the NSE or BSE. Its equity shares are unlisted and trade strictly through off-market transfers settled via demat accounts.
What are the primary financial figures for Urban Tots in FY25?
For FY25, Deepak Houseware and Toys reported revenue of ₹124.79 Cr and a net profit (PAT) of ₹11.31 Cr, yielding an EPS of ₹2.03. Book value stood at ₹8.32 per share, with an ROE of 24.38%.
Is Urban Tots unlisted share a good buy?
We do not make that call. BuyUnlistedShares provides factual information, operational disclosures, and indicative price data without offering investment advice or recommendations. Investors should evaluate their risk profile and consult financial advisors.
Information only, not investment advice. Unlisted and pre-IPO securities carry liquidity, valuation and listing-timing risk; read the offer document and consult a SEBI-registered investment adviser for advice specific to your situation.
