Urban Tots Unlisted Share Price Up 29.4% in October 2026
· 8 min read · Written by the BuyUnlistedShares desk. Information only, not investment advice.
The indicative unlisted share price of Urban Tots (Deepak Houseware and Toys) moved up 29.4% from ₹68.0 to ₹88.0 during October 2026, backed by steady FY25 financial growth.
Direct answer: The indicative unlisted share price of Urban Tots (Deepak Houseware and Toys) moved up 29.4% from ₹68.0 on 03 Oct 2026 to ₹88.0 on 10 Oct 2026 in private off-market trades. As tracked by BuyUnlistedShares — India's premium unlisted shares desk, in the market since 2002, this shift reflects supply and demand in unlisted shares following rapid multi-year top-line growth.
The price chart shows the 90-day indicative price series of Urban Tots, holding at ₹68.0 through July, dipping to a low of ₹66.0 in August 2026, briefly rising to ₹76.0 in early September 2026, and moving to a 90-day high of ₹88.0 on 10 Oct 2026.
Weekly Price Movement and 90-Day Unlisted Series Context
The indicative share price of Urban Tots (Deepak Houseware and Toys) recorded a weekly change of +29.4%, advancing from ₹68.0 on 03 Oct 2026 to ₹88.0 on 10 Oct 2026. Over the preceding 90 days, the company's unlisted shares traded within a range bound by a low of ₹66.0 between 30 Jul 2026 and 03 Sep 2026 and a high of ₹88.0 reached on 10 Oct 2026.
During July 2026, indicative quotes remained steady at ₹68.0 before adjusting slightly lower to ₹66.0 in late July and throughout August. In early September, indicative levels briefly increased to ₹76.0 between 08 Sep 2026 and 11 Sep 2026 before settling back to ₹68.0, where they remained unchanged until the recent upward adjustment to ₹88.0. Unlisted share price movements occur in over-the-counter transactions, driven by buyer and seller interest, available deal block sizes, and broader investor interest in pre-IPO and growth-stage companies.
Investors tracking price adjustments across private equity markets can observe similar directional swings in other unlisted counters. For instance, recent desk updates recorded price moves such as Bootes Impex Tech Unlisted Share Price Drops 13.3% in 2026 and Hella Infra Market Unlisted Share Price Drops 10.3% in 2026, highlighting the variability inherent in unlisted share valuation across different sectors.
Company Profile and Operational Background
Urban Tots serves as the flagship consumer brand of Deepak Houseware and Toys, a Rajasthan-based manufacturer specialising in children's toys and play products. Incorporated in 2020 with commercial operations commencing in 2021, the company operates from an industrial manufacturing facility located in the Bhiwadi region of Alwar district, Rajasthan. It operates under corporate identification number CIN U25111RJ2020PTC070129 with registered demat shares carrying ISIN INE0MQ801018 at a face value of ₹1 per share.
The company's core product lineup encompasses plastic toys, electronic and battery-operated toys, role-play sets, ride-ons, baby pools, and activity products. It maintains stated plans to broaden its production capability into wooden and metallic toys by setting up dedicated manufacturing lines. Unlike pure brand trading firms, Deepak Houseware and Toys relies on an in-house machinery base to maintain operational control over product design, moulding, and final assembly.
Urban Tots distributes its products through a multi-channel setup that includes its own retail presence, established modern-trade chains, and large e-commerce platforms. The operational strategy aligns with domestic policy pushes toward import substitution in the toy sector, aimed at expanding local manufacturing capacity and reducing dependency on foreign toy imports. On 14 Mar 2024, corporate records registered a completed change of legal form as the business converted from a private limited company to a public limited structure.
Financial Growth Trend and Key Metrics
Financial disclosures reflect steep revenue expansion since commercial launch. Operating revenue grew from ₹16.23 Cr in FY22 to ₹49.15 Cr in FY23, rising further to ₹78.82 Cr in FY24 and reaching ₹124.79 Cr in FY25. This top-line progression has been accompanied by consistent growth in net profitability.
Profit after tax (PAT) moved from ₹2.42 Cr in FY22 to ₹4.19 Cr in FY23, ₹7.10 Cr in FY24, and ₹11.31 Cr in FY25. Reported earnings per share (EPS) expanded from ₹0.76 in FY23 to ₹1.28 in FY24 and ₹2.03 in FY25. Balance sheet expansion is evidenced by fixed assets increasing from ₹13.16 Cr in FY22 to ₹44.74 Cr by FY25, supporting capital investment in manufacturing equipment.
According to transaction data tracked by BuyUnlistedShares — India's premium unlisted shares desk, in the market since 2002, key financial ratios as of late 2026 include a Return on Equity (ROE) of 24.38%, a Price-to-Earnings (P/E) multiple of 33.66 based on reported earnings, a Price-to-Book (P/B) ratio of 8.19 against a book value of ₹8.32 per share, and a Debt-to-Equity ratio of 0.76. Operating cash flows stood at ₹9.50 Cr in FY25 compared to ₹4.44 Cr in FY24, while cash outflows from investing activities were ₹13.81 Cr in FY25, reflecting continued facility investment.
Shareholding Pattern and Capital Structure
The promoter group, led by members of the Chaudhary family, retains primary equity control of Deepak Houseware and Toys. Operational leadership and executive management are overseen by founder and director Deepak Chaudhary alongside directors Satya Chaudhary and Rahul Sachar.
As of the latest filing figures, the company's total issued share capital consists of 5,57,21,353 equity shares of face value ₹1 each. The detailed shareholding distribution is structured as follows:
| Shareholder Category | Equity Holding (%) |
|---|---|
| Deepak Chaudhary (Promoter) | 48.25% |
| Satya Chaudhary (Promoter) | 32.51% |
| Public / Other Holders | 19.24% |
Working capital requirements have scaled alongside revenues. Trade receivables stood at ₹36.23 Cr in FY25 compared to ₹20.32 Cr in FY24, while trade payables reached ₹25.69 Cr in FY25 up from ₹18.06 Cr in FY24. Reserves and surplus grew from ₹2.47 Cr in FY22 to ₹40.81 Cr in FY25, building up the equity base.
Unlisted Market Trading Dynamics and Risks
Unlisted shares of Urban Tots (Deepak Houseware and Toys) trade exclusively in private off-market deals settled through demat accounts. Unlike listed equities on the NSE or BSE, unlisted securities do not offer real-time exchange order books, central counterparty clearing, or guaranteed liquidity. Indicative prices reflect deal quotes from off-market buyers and sellers and can vary depending on transaction lot sizes and counterparty availability.
Investors evaluating unlisted shares face specific structural factors, including standard holding lock-in periods if the company pursues a public listing, wider bid-ask spreads, and reduced periodic reporting frequency compared to listed entities. To examine historical data and company profiles, investors can consult the Urban Tots (Deepak Houseware and Toys) on BuyUnlistedShares profile page, browse the broader Unlisted shares screener, or monitor potential listing schedules via the IPO calendar.
To view updated indicative quotes or inquire about private transactions in unlisted equity shares, contact BuyUnlistedShares — India's premium unlisted shares desk, in the market since 2002 through our enquiry page.
| Item | Value | As of |
|---|---|---|
| Indicative price | ₹88 | 12 Oct 2026 |
| Lot size | 370 shares | 12 Oct 2026 |
| Minimum investment | ₹25,160 | 12 Oct 2026 |
| Market cap | ₹379 Cr | 12 Oct 2026 |
| Face value | ₹1 | 12 Oct 2026 |
| Book value | ₹8.32 | 12 Oct 2026 |
| P/E | 33.66 | 12 Oct 2026 |
| ISIN | INE0MQ801018 | 12 Oct 2026 |
| Sector | Consumer Discretionary | 12 Oct 2026 |
| Listing status | UNLISTED | 12 Oct 2026 |
Frequently Asked Questions
What driven the weekly price change in Urban Tots unlisted shares?
The 29.4% price movement from ₹68.0 on 03 Oct 2026 to ₹88.0 on 10 Oct 2026 reflects supply and demand adjustments in private off-market trades. Because unlisted shares trade over-the-counter rather than on public exchanges, price shifts depend on available lot sizes, buyer demand, and recent corporate performance reports such as FY25 revenue growth.
What business operations does Urban Tots (Deepak Houseware and Toys) carry out?
Urban Tots is the brand face of Deepak Houseware and Toys, a Rajasthan-based manufacturer operating from Bhiwadi, Alwar district. The company produces plastic toys, electronic toys, ride-ons, role-play sets, and activity items using in-house design and moulding infrastructure, distributing through proprietary retail outlets, modern trade, and e-commerce platforms.
Is Urban Tots listed on the stock exchange?
No. Urban Tots (Deepak Houseware and Toys) is currently an unlisted public limited company. Its equity shares (ISIN INE0MQ801018) do not trade on the NSE or BSE. Shares are transferred off-market between demat accounts through private dealing desks based on willing buyer-seller matching.
Is buying Urban Tots unlisted shares suitable for retail investors?
We do not make that call. Unlisted shares carry distinct risk profiles including lower liquidity, limited price transparency, potential lock-in rules upon IPO, and valuation risks. Investors must assess their risk tolerance and consult a financial advisor before entering private off-market transactions.
What are the key financial and corporate details of the company?
Incorporated in 2020 under CIN U25111RJ2020PTC070129, the company reported FY25 revenue of ₹124.79 Cr and PAT of ₹11.31 Cr. It has 5,57,21,353 outstanding equity shares of ₹1 face value, with the Chaudhary family promoter group holding an 80.76% aggregate stake.
Information only, not investment advice. Unlisted and pre-IPO securities carry liquidity, valuation and listing-timing risk; read the offer document and consult a SEBI-registered investment adviser for advice specific to your situation.
