Our background

Democratising access to private markets.

BuyUnlistedShares (formerly Unlisted Axis) is an Indian research-led marketplace for unlisted and pre-IPO shares, operated as a brand of Gayatri Financial Synergy (established 2002, over two decades). It provides indicative over-the-counter prices, daily price-history charts and full financials on 240+ unlisted companies, with shares settled in demat form via NSDL/CDSL through SEBI-registered brokers and depository participants. BuyUnlistedShares is an independent platform of Gayatri Financial Synergy and is not affiliated with any bank or listed broker. Research is reviewed by Kanishk Dev Bangia (NISM-202300182946). BuyUnlistedShares provides information and research only — not investment advice.

BuyUnlistedShares was founded with a simple, clear vision: to give retail and serious investors across India access to high-quality private-market opportunities.

Behind BuyUnlistedShares is Gayatri Financial Synergy — a financial-services and distribution firm established in 2002. For over two decades, the team has served families, professionals and long-term investors across multiple market cycles.

By the numbers
Established2002
Years in market22+
Market cycles servedMultiple
Parent firmGFS
Our core belief

Wealth is built over time.

Not through shortcuts, timing the market, or chasing narratives. This belief shapes how we evaluate every opportunity we bring to our investors.

01

Patience

We hold for the long term and let quality businesses compound, rather than trading on noise.

02

Discipline

A defined process governs every opportunity — from research through to settlement.

03

Informed decisions

Decisions are grounded in disclosure, context and evidence — never narratives or hype.

Why unlisted & Pre-IPO markets

Quality companies, made accessible — responsibly.

Private market investments can offer meaningful long-term value, yet most Indians can't access quality companies for lack of proper research and execution. BuyUnlistedShares bridges that gap with deep research, context and responsibility in how opportunities are presented.

Our approach is
Research-driven, not rumour-driven
Process-oriented, not transactional
Transparency first, outcomes later
Every opportunity includes
Clear disclosures
Relevant background and historical context
A long-term perspective
Who we work with

Built for those who invest with intent.

We don't position unlisted shares as suitable for everyone. They are appropriate only after proper evaluation, liquidity planning and risk assessment.

A
Experienced investors
Those who understand risk, illiquidity and long horizons.
B
HNIs & family offices
Allocators seeking curated private-market exposure.
C
Long-term capital providers
Patient capital aligned with a multi-year view.

Work with a team that's been here for over two decades.

Talk to our team to explore how private markets could fit into your portfolio.

Ask our AI