PRICE HISTORY.
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Key numbers
Published fundamentals and the date each figure was recorded.
About this company
Urban Tots is the consumer brand of Deepak Houseware and Toys, a Rajasthan-based manufacturer of children's toys and play products. Incorporated in 2020 and operating from an industrial facility in the Bhiwadi belt of Alwar district, the company commenced commercial operations in 2021 and has scaled rapidly across the domestic toy category. It positions itself as part of India's import-substitution push in toys, an area that has drawn policy attention as the country works to reduce dependence on imported playthings and build local manufacturing capacity. The company's product range spans plastic toys, electronic and battery-operated toys, role-play sets, ride-ons, baby pools and activity products, with a stated plan to expand into wooden and metallic toys through dedicated production lines. Manufacturing is backed by a sizeable in-house machine base, allowing the brand to control design, moulding and assembly internally rather than relying purely on trading. Products reach consumers both through the brand's own retail presence and through large modern-trade and e-commerce channels, giving Urban Tots distribution across organised retail and online marketplaces. Financially, the business has shown a steep growth trajectory since inception, moving from an early-stage revenue base to a turnover running into the high tens and low hundreds of crores within a few years, alongside reported profitability. The promoter group, led by the Chaudhary family, retains operational control, and the company converted from a private to a public limited structure, a step often associated with broader fundraising and longer-term capital-market readiness. Interest in Urban Tots in the unlisted market stems from its exposure to a fast-formalising consumer category, its made-in-India manufacturing angle, its expanding retail footprint and its rapid top-line growth. As a relatively young, founder-led manufacturer in a sector with structural tailwinds, it is followed by investors who track pre-IPO and growth-stage companies. Its shares trade only in the private, off-market space and are quoted on an indicative basis rather than on any stock exchange.
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THE CREW · BOARD & MANAGEMENT
COMMON QUESTIONS.
Is Urban Tots (Deepak Houseware and Toys) listed on the stock exchange?+
No. As of 2 September 2026, Urban Tots (Deepak Houseware and Toys) is an unlisted company whose shares trade over-the-counter; it would list only if and when it completes an IPO.
What is the Urban Tots (Deepak Houseware and Toys) unlisted share price?+
As of 2 September 2026, the indicative unlisted share price of Urban Tots (Deepak Houseware and Toys) is ₹66 per share. This is an over-the-counter reference price, not a stock-exchange quote.
What indicative minimum amount is displayed for Urban Tots (Deepak Houseware and Toys) unlisted shares?+
The displayed unit count is 155 share(s); at the indicative price of about ₹66, the displayed amount is approximately ₹10,230. This is a display convention, not evidence of inventory, an order minimum or a quote.
What is the ISIN of Urban Tots (Deepak Houseware and Toys)?+
The recorded ISIN of Urban Tots (Deepak Houseware and Toys) is INE0MQ801018. An ISIN is a 12-character security identifier. Verify it against the issuer and the relevant depository record before using it for any transfer or documentation.
Is trading in Urban Tots (Deepak Houseware and Toys) unlisted shares legal in India?+
Unlisted shares can be transferred off-market in India, but the legal, tax and compliance position depends on the security, parties, documents and current rules. Verify the intermediary, issuer restrictions and applicable requirements before proceeding.
Is there a lock-in period for unlisted shares?+
A post-listing lock-in may apply under the rules in force at the time. The period and any exemptions can depend on the holder and acquisition, so check the current regulation and the issuer's offer documents rather than relying on a generic period.
Do you guarantee returns?+
No. Unlisted shares carry higher risk and lower liquidity than listed shares. Returns depend on company performance, market conditions and future listing outcomes. This is information only, not investment advice.