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Urban Tots (Deepak Houseware and Toys) logo
UNLISTED COMPANY PROFILE

URBAN TOTS (DEEPAK HOUSEWARE AND TOYS)

CONSUMER DISCRETIONARY LINE
INDICATIVE PRICE / SHARE
₹66
▲ +0.0% · 30-DAY
OTC REFERENCE PRICE · NOT AN OFFER TO DEAL
PRICE AS OF 02 SEPT 2026
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INDICATIVE PRICE HISTORY · DATED OBSERVATIONS SINCE 2024

PRICE HISTORY.

Use the left and right arrow keys to inspect dated observations. Home selects the first observation and End selects the latest.

₹100
₹58
02 Apr 2416 Apr 2602 Sept 26

ALL-TIME LOW
₹58
ALL-TIME HIGH
₹100
WINDOW
ALL
NOT A STOCK-EXCHANGE QUOTE · NOT AN OFFER TO DEAL
THE TIMETABLE · KEY NUMBERS

Key numbers

Published fundamentals and the date each figure was recorded.

CALCULATION METHOD →
Market cap
₹368 Cr
Indicative price × reported outstanding shares
Min. investment
₹10,230
Indicative price × lot size
Lot size
155
P/E ratio
32.51
P/B ratio
7.93
EPS
2.03
ROE
24.38%
Book value
₹8.32
Face value
₹1
Debt / equity
0.76
ISIN
INE0MQ801018
Company security identifier

About this company

Urban Tots is the consumer brand of Deepak Houseware and Toys, a Rajasthan-based manufacturer of children's toys and play products. Incorporated in 2020 and operating from an industrial facility in the Bhiwadi belt of Alwar district, the company commenced commercial operations in 2021 and has scaled rapidly across the domestic toy category. It positions itself as part of India's import-substitution push in toys, an area that has drawn policy attention as the country works to reduce dependence on imported playthings and build local manufacturing capacity. The company's product range spans plastic toys, electronic and battery-operated toys, role-play sets, ride-ons, baby pools and activity products, with a stated plan to expand into wooden and metallic toys through dedicated production lines. Manufacturing is backed by a sizeable in-house machine base, allowing the brand to control design, moulding and assembly internally rather than relying purely on trading. Products reach consumers both through the brand's own retail presence and through large modern-trade and e-commerce channels, giving Urban Tots distribution across organised retail and online marketplaces. Financially, the business has shown a steep growth trajectory since inception, moving from an early-stage revenue base to a turnover running into the high tens and low hundreds of crores within a few years, alongside reported profitability. The promoter group, led by the Chaudhary family, retains operational control, and the company converted from a private to a public limited structure, a step often associated with broader fundraising and longer-term capital-market readiness. Interest in Urban Tots in the unlisted market stems from its exposure to a fast-formalising consumer category, its made-in-India manufacturing angle, its expanding retail footprint and its rapid top-line growth. As a relatively young, founder-led manufacturer in a sector with structural tailwinds, it is followed by investors who track pre-IPO and growth-stage companies. Its shares trade only in the private, off-market space and are quoted on an indicative basis rather than on any stock exchange.

COMPANY AT A GLANCE
Sector lineConsumer Discretionary
SettlementNSDL / CDSL
Incorporated2020
Listing statusUnlisted / Pre-IPO
*INDICATIVE · TIMELINE MAY CHANGE · NOTHING FINAL UNTIL THE RHP

COMPANY REGISTRY · ON FILE

PUBLIC OR ADMIN-SUPPLIED DATA · VERIFY INDEPENDENTLY
CIN
U25111RJ2020PTC070129
PAN
AAHCD8936G
Incorporated
2020
Outstanding shares
5,57,21,353
Registered office
Plot No. SP2-875, RIICO Industrial Area Pathredi, Bhiwadi, Distt. Khairthai, Bhiwari Ind. Area. Tijara, Alwar, Rajasthan 301019, India
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THE LOGBOOK · FINANCIALS BY YEAR

WHAT THE ENGINE HAS DONE.

AMOUNT UNIT NOT VERIFIEDFY22FY23FY24FY25
REVENUE1,6234,9157,88212,479
PAT2424197101,131
EPS (₹)112
PAT MARGIN15%9%9%9%
CAUTION · AMOUNT UNIT AND FIELD-LEVEL SOURCES HAVE NOT BEEN VERIFIED · DO NOT RELY ON THESE FIGURES WITHOUT CHECKING THE COMPANY FILING

THE CREW · BOARD & MANAGEMENT

Deepak Chaudhary
Director / Founder
Satya Chaudhary
Director
Rahul Sachar
Director
COMPANY TIMELINE · EVENTS
GLEIF records a completed change of legal form for Deepak Houseware & Toys. (14 Mar 2024)
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NON-BINDING · NO PAYMENT · NOT AN OFFER TO DEAL
RESEARCH DESK · QUESTIONS

COMMON QUESTIONS.

Is Urban Tots (Deepak Houseware and Toys) listed on the stock exchange?+

No. As of 2 September 2026, Urban Tots (Deepak Houseware and Toys) is an unlisted company whose shares trade over-the-counter; it would list only if and when it completes an IPO.

What is the Urban Tots (Deepak Houseware and Toys) unlisted share price?+

As of 2 September 2026, the indicative unlisted share price of Urban Tots (Deepak Houseware and Toys) is ₹66 per share. This is an over-the-counter reference price, not a stock-exchange quote.

What indicative minimum amount is displayed for Urban Tots (Deepak Houseware and Toys) unlisted shares?+

The displayed unit count is 155 share(s); at the indicative price of about ₹66, the displayed amount is approximately ₹10,230. This is a display convention, not evidence of inventory, an order minimum or a quote.

What is the ISIN of Urban Tots (Deepak Houseware and Toys)?+

The recorded ISIN of Urban Tots (Deepak Houseware and Toys) is INE0MQ801018. An ISIN is a 12-character security identifier. Verify it against the issuer and the relevant depository record before using it for any transfer or documentation.

Is trading in Urban Tots (Deepak Houseware and Toys) unlisted shares legal in India?+

Unlisted shares can be transferred off-market in India, but the legal, tax and compliance position depends on the security, parties, documents and current rules. Verify the intermediary, issuer restrictions and applicable requirements before proceeding.

Is there a lock-in period for unlisted shares?+

A post-listing lock-in may apply under the rules in force at the time. The period and any exemptions can depend on the holder and acquisition, so check the current regulation and the issuer's offer documents rather than relying on a generic period.

Do you guarantee returns?+

No. Unlisted shares carry higher risk and lower liquidity than listed shares. Returns depend on company performance, market conditions and future listing outcomes. This is information only, not investment advice.

SIMILAR COMPANY PROFILES
CONSUMER DISCRETIONARY LINE.
Prices shown are indicative over-the-counter reference prices, not an offer to deal. This page is information only and not investment advice. Unlisted shares carry higher risk and lower liquidity than listed shares. Settlement to your own demat account via NSDL / CDSL through registered intermediaries.
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TODAY'S INDICATIVE PRICES — PARAG PARIKH FINANCIAL ADVISORY SERVICES LIMITED ₹20,400 · CAPGEMINI TECHNOLOGY SERVICES INDIA LIMITED ₹10,400 · HDFC SECURITIES LIMITED ₹7,990 · NATIONAL STOCK EXCHANGE (NSE) ₹1,985 · BOAT (IMAGINE MARKETING LIMITED) ₹895 · CHENNAI SUPER KINGS (CSK) ₹249 · BIRA 91 (B9 BEVERAGES LIMITED) ₹82 · ZEPTO ₹33 · ORAVEL STAYS (OYO ROOMS) ₹24.5 · HUTTI GOLD MINES COMPANY LIMITED ₹1,19,838 — INDICATIVE, NOT AN OFFER TO DEAL —TODAY'S INDICATIVE PRICES — PARAG PARIKH FINANCIAL ADVISORY SERVICES LIMITED ₹20,400 · CAPGEMINI TECHNOLOGY SERVICES INDIA LIMITED ₹10,400 · HDFC SECURITIES LIMITED ₹7,990 · NATIONAL STOCK EXCHANGE (NSE) ₹1,985 · BOAT (IMAGINE MARKETING LIMITED) ₹895 · CHENNAI SUPER KINGS (CSK) ₹249 · BIRA 91 (B9 BEVERAGES LIMITED) ₹82 · ZEPTO ₹33 · ORAVEL STAYS (OYO ROOMS) ₹24.5 · HUTTI GOLD MINES COMPANY LIMITED ₹1,19,838 — INDICATIVE, NOT AN OFFER TO DEAL —