Reviewed by BuyUnlistedShares Research Desk.
Purple Style Labs Limited, the Mumbai-based operator of the multi-brand luxury fashion platform Pernia's Pop-up Studio, is launching its initial public offering (IPO) on the mainboard segment of the stock exchanges. The IPO gives investors a window to bid for shares before the company lists. Below is a complete, easy-to-read breakdown of the price band, key dates, lot size, issue structure, and business snapshot of the Pernia's Pop-up Studio IPO 2026.
Pernia's Pop-up Studio IPO: Key Details at a Glance
Anchor Investor Bidding Date | Friday, August 28, 2026 |
IPO Opening Date | Monday, August 31, 2026 |
IPO Closing Date | Wednesday, September 2, 2026 |
Price Band | ₹546 to ₹575 per equity share |
Face Value | ₹10 per equity share |
Lot Size | 26 equity shares |
Minimum Retail Investment | 1 lot (26 shares) = ₹14,950 at upper price band |
Maximum Retail Investment | Approx. ₹1,94,350 (13 lots / 338 shares) |
Issue Type | Book-Built Issue (100% Fresh Issue, no Offer for Sale) |
Total Issue Size | 1,18,26,086 equity shares aggregating up to ₹680 crore |
Listing Exchange | BSE and NSE (Mainboard) |
QIB Quota | 75% of the net offer |
Non-Institutional Investor (NII) Quota | 15% of the net offer |
Retail Investor Quota | 10% of the net offer |
Post-Issue Market Capitalisation | Approx. ₹4,603.5 crore at upper price band |
Tentative Allotment Date | Thursday, September 3, 2026 |
Refund / Demat Credit | Friday, September 4, 2026 |
Tentative Listing Date | Monday, September 7, 2026 |
Registrar to the Issue | KFin Technologies Limited |
Book Running Lead Manager | Axis Capital Limited |
Price Band and Lot Size Explained
The price band for the Pernia's Pop-up Studio IPO has been fixed at ₹546 (lower end) to ₹575 (upper end) per equity share, with a face value of ₹10 each. The applicable lot size is 26 equity shares, and bids can be made in multiples of 26 shares thereafter. Key points to note:
• Minimum lot: 26 shares → ₹14,196 (lower band) to ₹14,950 (upper band)
• Maximum retail application: Approximately ₹1,94,350 at the upper band
• QIB quota: 75% of the net offer, a notably high allocation for this issue
• Non-Institutional Investor (NII) quota: 15% of the net offer
• Retail investor quota: 10% of the net offer, lower than the typical 35% seen in many mainboard IPOs
• Application modes: ASBA (through net banking) or UPI (through brokers)
IPO Structure and Objects of the Issue
The Pernia's Pop-up Studio IPO is a 100% fresh issue of 1,18,26,086 equity shares, with no offer-for-sale (OFS) component, meaning the entire issue proceeds will flow directly to the company. As per the offer documents, the net proceeds are proposed to be used for:
• Investment in subsidiary: Approx. ₹371.1 crore to be invested in the company's wholly owned subsidiary, PSL Retail, to meet lease liabilities related to Experience Centres and back-end offices in India
• Sales and marketing: A portion of the remaining proceeds allocated towards sales and marketing initiatives
• General corporate purposes: Balance proceeds for general corporate needs
Financial Performance
As per the offer documents, Purple Style Labs' financial performance reflects the following trends for the year ended March 31, 2026, compared with the prior year:
• Revenue: Increased by approximately 15% year-on-year
• Net Loss: Widened to ₹285.3 crore in FY26, compared with ₹188.3 crore in FY25
• Borrowings: Increased to approximately ₹371.40 crore
• Profitability trend: The company has reported losses in recent financial years alongside an uneven revenue trend, as disclosed in the RHP
How to Apply for the Pernia's Pop-up Studio IPO
• Step 1: Log in to your broker's trading app or your bank's net banking/ASBA facility
• Step 2: Search for 'Purple Style Labs Limited' or 'Pernia's Pop-up Studio' in the IPO section
• Step 3: Select the number of lots within the price band
• Step 4: Enter your UPI ID (for UPI applications) or authorise via ASBA
• Step 5: Approve the mandate request in your UPI app to block the application amount
• Step 6: Track allotment status on the registrar's website using PAN, application number, or DP/Client ID
Points Investors Should Note
• Ongoing losses: The company has reported net losses in recent years, with the loss widening from ₹188.3 crore in FY25 to ₹285.3 crore in FY26
• Rising borrowings: Outstanding borrowings have increased to approximately ₹371.40 crore as per recent disclosures
• Lower retail allocation: The retail investor quota of 10% is notably lower than the 35% typically seen in many mainboard IPOs, while QIBs are allocated 75%
• Use of proceeds: A significant share of the issue proceeds is directed towards funding lease liabilities of a subsidiary and marketing spend, rather than direct capacity expansion
• Read the RHP: Interested applicants are encouraged to go through the company's Red Herring Prospectus (RHP) for complete details, including all disclosed risk factors, before making any decisions.
Frequently Asked Questions (FAQs)
1. When does the Pernia's Pop-up Studio IPO open and close?
Ans : The IPO opens for subscription on August 31, 2026, and closes on September 2, 2026, with anchor investor bidding on August 28, 2026.
2. What is the price band of the Pernia's Pop-up Studio IPO?
Ans : The price band is fixed at ₹546 to ₹575 per equity share, with a face value of ₹10 per share.
3. What is the lot size for this IPO?
Ans : The lot size is 26 equity shares, and bids can be made in multiples of 26 shares thereafter.
4. What is the minimum investment amount required?
Ans : At the upper price band, the minimum retail investment is ₹14,950 for 1 lot (26 shares).
5. What is the total issue size of the IPO?
Ans : The total issue size is up to ₹680 crore, comprising a 100% fresh issue of 1,18,26,086 equity shares with no offer for sale.
6. On which exchange will Purple Style Labs shares be listed?
Ans : The shares are proposed to be listed on both the BSE and NSE, with a tentative listing date of September 7, 2026.
7. When will the IPO allotment be finalised?
Ans : The basis of allotment is tentatively scheduled to be finalised on September 3, 2026.
8. Who is the registrar for the Pernia's Pop-up Studio IPO?
Ans : KFin Technologies Limited is the registrar to the issue.
9. How can I apply for the IPO?
Ans : Applications can be made online through ASBA via net banking or through UPI-enabled broker platforms during the subscription window.
10. What does Purple Style Labs Limited (Pernia's Pop-up Studio) do?
Ans : The company operates a multi-brand luxury omnichannel fashion platform focused on Indian wedding and occasion wear, sourcing products from over 1,100 designer brands and serving customers through Experience Centres, its app and website, and events, across India and select international markets.
Disclaimer:
This is written for educational and informational purposes only. Nothing here constitutes investment advice or a recommendation to buy or sell securities. All data is sourced from publicly available information. Investments in securities markets are subject to market risks — please read all offer documents carefully before investing.
