BY THE NUMBERS.
TICKET CLASSES.
WHAT THE CHATTER IMPLIES.
GMP +₹140 (+33.02%)
RECORDED 14 SEPT 2026, 21:29 IST
HOW THE ISSUE IS BUILT.
The two legs send the money to different places: a fresh issue raises new capital for the company, while an offer for sale is existing shares being sold by existing shareholders, whose proceeds go to those sellers and not to the company.
WHO GETS WHICH SEATS.
ON THE DASHBOARD.
THE RUNNING RECORD.
WHO ELSE RUNS THIS LINE.
Financial information of the Company has been derived from Restated Financial Information as at or for the financial year ended March 31, 2026. Financial information of the peers have been derived from their respective standalone / consolidated financial statements as at and for the financial year ended March 31, 2026 Notes: NAV is computed as the Total Equity (sum of equity share capital, other equity) divided by the outstanding number of shares as per calculation of Diluted EPS in accordance with IND AS 33. as on March 31, 2026. P/E Ratio has been computed based on the closing market price of equity shares on September 04, 2026 on www.bseindia.com, divided by the Diluted EPS as on March 31, 2026. However, for shares which are listed only on NSE (i.e. Jay Jalaram Technologies Limited and Fonebox Retail Limited) the closing market price of equity shares on September 04, 2026 has been taken from www.nseindia.com. RoNW is computed as net profit after tax attributable to owners of the Company divided by average net worth. Net worth has been computed as the aggregate of share capital and reserves and surplus. In case the net worth is negative for a particular year, the same has not been considered. Net Worth represents the aggregate value of the paid-up share capital and all reserves created out of the profits and securities premium account and debit or credit balance of profit and loss account, after deducting the aggregate value of the accumulated losses, deferred expenditure and miscellaneous expenditure not written off, but does not include reserves created out of revaluation of assets, write-back of depreciation and amalgamation.
WHAT THE MONEY IS FOR.
SS Retail Ltd is a multi-brand retail chain selling mobile phones, accessories, and other electronic products. We operate in four states-Maharashtra, Karnataka, Madhya Pradesh, and Goa. Its stores are located across metro, mini-metro, Tier I, Tier II, and Tier III and beyond cities, with a strong focus on Tier II and Tier III and beyond markets. As of March 31, 2025, the company operated 347 stores across India, including 334 stores in Maharashtra. According to the Knowledge Company Report, it is the largest mobile phone retail chain in West India and Maharashtra, and the fourth largest in India among our peers. The company has grown rapidly over the years. Our store count increased from 181 stores in 89 cities as of March 31, 2023 to 347 stores in 149 cities as of March 31, 2025, growing at a CAGR of 38.46%. As per the Knowledge Company Report, this growth rate is the second highest among peers and about twice the peer average. As of March 31, 2025, our stores covered 179,633 square feet. In Fiscal 2025, our sales per square foot were ₹120,188.73, the highest among our peers, showing strong store efficiency. As of November 30, 2025, we operated 451 stores covering 212,517 square feet. Brands The company operates mainly through three proprietary brands: SS Mobile - Its flagship brand, under which it sells mobile phones, accessories, and other electronics through large (above 800 sq. ft.), medium (400-800 sq. ft.), and small (below 400 sq. ft.) stores. xchange Wala - Launched in Fiscal 2023, this brand focuses on pre-owned mobile phones and operates in a "shop-in-shop" format within selected SS Mobile stores. As per the Knowledge Company Report, it is among the few organized retailers using this format. The Mobile Space - Launched in Fiscal 2023 to improve reach and customer acquisition in Tier II, Tier III, and beyond cities. These stores operate in medium and small formats. As of June 30, 2025, it also operated four smartphone cafés in Maharashtra, with two stores each in Kolhapur and Pune, which are exclusive brand outlets for a reputed mobile phone brand. Store Operating Models The company operates stores through three business models: COCO (Company Owned and Company Operated) COFO (Company Owned and Franchisee Operated) FOFO (Franchisee Owned and Franchisee Operated) Competitive Strengths Largest mobile phone retail chain in West India and in Maharashtra, and the 4th largest in India. Differentiated COFO and FOFO Models with our Local Partners Approach. Established track record of operations and understanding of diverse markets. A broad product mix with a focus on mobile phones, including pre-owned mobile phones, and a strong procurement model. Consistent track record of financial performance and growth. Experienced promoter and management team with strong domain expertise.
ON THE ROSTER.
COMMON QUESTIONS.
What is the SS Retail IPO price band?+
The indicative price band is ₹403–424 per share. The binding terms are the ones in the Red Herring Prospectus (RHP).
What is the lot size of the SS Retail IPO?+
One lot is 35 shares. At the upper band of ₹424, one lot works out to ₹14,840.
How many lots can a retail investor apply for in the SS Retail IPO?+
A retail application runs from 1 lot (35 shares, ₹14,840) up to 13 lots (455 shares, ₹1,92,920) — the most that fits under SEBI's ₹2 lakh retail ceiling.
What is the minimum HNI application in the SS Retail IPO?+
A small-HNI (sHNI) application starts at 14 lots — 490 shares, ₹2,07,760. A big-HNI (bHNI) application starts at 68 lots — 2,380 shares, ₹10,09,120, above the ₹10 lakh boundary.
When does the SS Retail IPO open and close?+
The issue opens on 16 Sept 2026 and closes on 18 Sept 2026. Dates can move — the registrar and the exchange notices are the record.
When is the SS Retail IPO allotment?+
Allotment is scheduled for 21 Sept 2026. The basis of allotment is published by the registrar to the issue. BuyUnlistedShares does not accept, process or track IPO applications.
When does SS Retail list?+
Listing is scheduled for 23 Sept 2026 on NSE, BSE.
Where will SS Retail be listed?+
SS Retail is proposed for listing on NSE, BSE. It is a mainboard issue.
How large is the SS Retail IPO?+
The issue size is ₹500.00 Cr — a fresh issue of ₹360 cr and an offer for sale of ₹140 cr. Figures are indicative and subject to the RHP.
What is the difference between the fresh issue and the offer for sale in the SS Retail IPO?+
Money raised through the fresh issue goes to the company, which spends it on the purposes set out in the offer document. Money raised through the offer for sale goes to the shareholders who are selling, not to the company. That is a fact about how the issue is structured, not a view on it.
What is the grey market premium (GMP) for the SS Retail IPO?+
The last GMP we recorded is +₹140 (+33.02%), as at 14 SEPT 2026, 21:29 IST. GMP is unofficial grey-market chatter. It is not a quote from any exchange, it is not a price anyone is obliged to honour, it moves through the day and it often does not match the eventual listing price. We publish it as information only.
What listing price does the GMP imply for SS Retail?+
Adding the last recorded GMP to the upper band gives ₹564. That is a calculation, not a forecast or an investment recommendation, and it is built on an unofficial grey-market figure.
Who is the registrar for the SS Retail IPO?+
The registrar to the issue is Kfin Technologies Ltd. (040-79615565), ssretail.ipo@kfintech.com.
Where can I check the SS Retail IPO allotment status?+
Allotment status is published by the registrar on its own official portal: https://ipostatus.kfintech.com/. Use the registrar's site directly — BuyUnlistedShares does not ask for PAN, application numbers or any other applicant detail.