Skip to main content
HOMEUNLISTED SHARESIPO CALENDARROAD TO IPOBLOGSPARTNER WITH US
MORE TO EXPLORE
OPEN DEMAT
ENQUIRE NOW
‹ BACK TO THE DEPARTURES BOARD
Pernia's Pop-up Studio logo
ONE SERVICE ON THE DEPARTURES BOARD

PERNIA'S POP-UP STUDIO IPO

DEPARTING NOWNSE, BSE · MAINBOARD · GARMENTS & APPARELS
INDICATIVE FARE / PRICE BAND
₹575
BAND INDICATIVE · NOTHING FINAL UNTIL THE RHP
FIGURES ON THIS PAGE AS OF 31 AUG 2026, 07:03 IST · REFRESHED THROUGH THE DAY
THE FARE BOARD · KEY NUMBERS

BY THE NUMBERS.

PRICE BAND
₹575
LOT SIZE
26 SHARES
ISSUE SIZE
₹680.00 CR
MIN INVESTMENT
₹14,950 · 26 SHARES
P/E RATIO
-13.75
THE FARE TABLE · WHAT AN APPLICATION COSTS

TICKET CLASSES.

APPLICATIONLOTSSHARESAMOUNT
RETAIL · MINIMUM · AS PUBLISHED126₹14,950
RETAIL · MAXIMUM · COMPUTED13338₹1,94,350
SMALL HNI · MINIMUM · AS PUBLISHED14364₹2,09,300
SMALL HNI · MAXIMUM · COMPUTED661,716₹9,86,700
BIG HNI · MINIMUM · AS PUBLISHED671,742₹10,01,650
EACH ROW SAYS WHETHER ITS FIGURES ARE THE QUANTITIES PUBLISHED FOR THIS ISSUE OR OUR OWN ARITHMETIC · COMPUTED ROWS ARE LOT SIZE × UPPER BAND · AMOUNTS AT THE UPPER BAND OF ₹575 · CATEGORY LIMITS PER SEBI THRESHOLDS (₹2 LAKH RETAIL CEILING, ₹10 LAKH SHNI/BHNI BOUNDARY) · INFORMATION ONLY · WE DO NOT ACCEPT OR PROCESS IPO APPLICATIONS
THE TIMETABLE · FOUR STOPS
THE JOURNEY.
OPENS
31 AUG 26
✓ STOP CLEARED
CLOSES
02 SEPT 26
NEXT STOP
ALLOTMENT
03 SEPT 26
SCHEDULED
LISTING
07 SEPT 26
SCHEDULED
ANCHOR BIDDING28 AUG 26REFUNDS INITIATED04 SEPT 26SHARES IN DEMAT04 SEPT 26ANCHOR LOCK-IN ENDS · 30 DAY03 OCT 26ANCHOR LOCK-IN ENDS · 90 DAY02 DEC 26
TIMETABLE AS FILED · DATES CAN MOVE · CONFIRM AGAINST THE OFFICIAL RHP AND THE REGISTRAR
THE MANIFEST · ISSUE STRUCTURE

HOW THE ISSUE IS BUILT.

FACE VALUE
₹10
ISSUE TYPE
BOOK BUILD ISSUE
FRESH ISSUE
₹680 CR
1,18,26,086 SHARES
TOTAL SHARES OFFERED
1,18,26,086

The two legs send the money to different places: a fresh issue raises new capital for the company, while an offer for sale is existing shares being sold by existing shareholders, whose proceeds go to those sellers and not to the company.

FIGURES AS PUBLISHED FOR THIS ISSUE · CONFIRM AGAINST THE OFFICIAL RHP
THE SEATING PLAN · CATEGORY RESERVATION

WHO GETS WHICH SEATS.

QIB
Not less than 75% of the Issue
NII (HNI)
Not more than 15% of the Issue
RETAIL
Not more than 10% of the Issue
CATEGORY SPLIT AS PUBLISHED FOR THIS ISSUE · CONFIRM AGAINST THE OFFICIAL RHP
THE GAUGES · VALUATION AND RETURNS

ON THE DASHBOARD.

EPS · PRE-ISSUE
-41.83
EPS · POST-ISSUE
-35.37
P/E RATIO
-13.75
P/E · POST-ISSUE
-16.26
RONW
-160.33%
ROCE
-4.75%
ROE
-160.33%
PAT MARGIN
-38.45%
EBITDA MARGIN
8.57%
PRICE / BOOK
31.47
NAV PER SHARE
₹18.27
MARKET CAP
₹4,639.63 CR
FIGURES STATED AS OF 31 MAR 2025 · AS PUBLISHED FOR THIS ISSUE AND REPRODUCED WITHOUT ADJUSTMENT · A REPORTED RATIO IS NOT A VIEW ON VALUE · CONFIRM AGAINST THE OFFICIAL RHP
THE LOGBOOK · REPORTED FINANCIALS

THE RUNNING RECORD.

INR CR31 MAR 2431 MAR 2531 MAR 26
ASSETS458.39497.05829.6
TOTAL INCOME510.03494567.07
PROFIT AFTER TAX-47.71-188.38-285.4
EBITDA31.6341.9930.37
NET WORTH39.51117.5-52.28
RESERVES AND SURPLUS39.34118.01-116.4
TOTAL BORROWING116.33112.79371.4
AMOUNTS IN INR CR · AS PUBLISHED FOR THIS ISSUE AND REPRODUCED WITHOUT ADJUSTMENT · CONFIRM AGAINST THE OFFICIAL RHP
WHERE THE FARE GOES · OBJECTS OF THE ISSUE

WHAT THE MONEY IS FOR.

OBJECT OF THE ISSUEINR CR
Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India371.13
Funding towards sales and marketing expenses to be incurred by the Company138.9
General Corporate Purposes
INR CR 510.03 ALLOCATED IN TOTAL · OBJECTS AND AMOUNTS AS PUBLISHED FOR THIS ISSUE · AN OBJECT WITH NO AMOUNT AGAINST IT IS SHOWN AS PUBLISHED · CONFIRM AGAINST THE OFFICIAL RHP
ABOUT THIS SERVICE

Incorporated in 2015, Purple Style Labs Ltd. operates Pernia's Pop-Up Shop ("PPUS"), a multi-brand luxury omni-channel fashion platform. The platform allows customers to shop through its website, mobile application (Android and iOS), and Experience Centers. As of March 31, 2025, PPUS offered 211,727 SKUs from 1,312 active designer brands, covering categories such as womenswear, menswear, jewelry, accessories, and kidswear. The platform is associated with well-known designer brands including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Between Fiscal 2023 and Fiscal 2025, PPUS served over 200,000 unique customers across 140 countries. In Fiscal 2025 alone, it recorded 18.57 million unique visitors, 70,651 customers, and 104,856 orders, with a customer base spread across more than 100 countries. The company has established a strong international presence with a flagship Experience Center in London, UK, and plans to open a new Experience Center in New York, USA. Key international markets include the United States, United Kingdom, the Middle East, and Canada. Abhishek Agarwal is the company promoter.

THE CREW · WHO IS RUNNING THIS SERVICE

ON THE ROSTER.

PROMOTERS
NAMES
Abhishek Agarwal
HOLDING PRE-ISSUE
26.34%
HOLDING POST-ISSUE
0%
BOOK-RUNNING LEAD MANAGERS
2 APPOINTED
Axis Capital Ltd., IIFL Capital Services Ltd.
REGISTRAR TO THE ISSUE
NAME
Kfin Technologies Ltd.
PHONE
040-79615565
THE COMPANY
PHONE
+91 22 5033 3600
REGISTERED OFFICE
CTS No. 1081, Plot no. 110 TPS Village, Service Road, Western Express Highway, Vile Parle East, Mumbai, Maharashtra, 400057
DETAILS AS PUBLISHED FOR THIS ISSUE · ALLOTMENT IS HANDLED BY THE REGISTRAR, NOT BY BUYUNLISTEDSHARES · WE NEVER ASK FOR PAN OR APPLICATION DETAILS
THE ENQUIRY DESK · QUESTIONS

COMMON QUESTIONS.

What is the Pernia's Pop-up Studio IPO price band?+

The indicative price band is ₹575 per share. The binding terms are the ones in the Red Herring Prospectus (RHP).

What is the lot size of the Pernia's Pop-up Studio IPO?+

One lot is 26 shares. At the upper band of ₹575, one lot works out to ₹14,950.

How many lots can a retail investor apply for in the Pernia's Pop-up Studio IPO?+

A retail application runs from 1 lot (26 shares, ₹14,950) up to 13 lots (338 shares, ₹1,94,350) — the most that fits under SEBI's ₹2 lakh retail ceiling.

What is the minimum HNI application in the Pernia's Pop-up Studio IPO?+

A small-HNI (sHNI) application starts at 14 lots — 364 shares, ₹2,09,300. A big-HNI (bHNI) application starts at 67 lots — 1,742 shares, ₹10,01,650, above the ₹10 lakh boundary.

When does the Pernia's Pop-up Studio IPO open and close?+

The issue opened on 31 Aug 2026 and closed on 02 Sept 2026. Dates can move — the registrar and the exchange notices are the record.

When is the Pernia's Pop-up Studio IPO allotment?+

Allotment is scheduled for 03 Sept 2026. The basis of allotment is published by the registrar to the issue. BuyUnlistedShares does not accept, process or track IPO applications.

When does Pernia's Pop-up Studio list?+

Listing is scheduled for 07 Sept 2026 on NSE, BSE.

Where will Pernia's Pop-up Studio be listed?+

Pernia's Pop-up Studio is proposed for listing on NSE, BSE. It is a mainboard issue.

How large is the Pernia's Pop-up Studio IPO?+

The issue size is ₹680.00 Cr — a fresh issue of ₹680 cr. Figures are indicative and subject to the RHP.

Who is the registrar for the Pernia's Pop-up Studio IPO?+

The registrar to the issue is Kfin Technologies Ltd. (040-79615565), purplestyle.ipo@kfintech.com.

Where can I check the Pernia's Pop-up Studio IPO allotment status?+

Allotment status is published by the registrar on its own official portal: https://ipostatus.kfintech.com/. Use the registrar's site directly — BuyUnlistedShares does not ask for PAN, application numbers or any other applicant detail.

What is the P/E ratio of the Pernia's Pop-up Studio IPO?+

The P/E ratio on file for this issue is -13.75, and the post-issue P/E is -16.26, stated as of 31 Mar 2025. A reported ratio is not a view on value.

‹ SEE EVERY SERVICE ON THE DEPARTURES BOARD
ASK ABOUT UNLISTED SHARES →
PRE-IPO STOCK ONLY · WE DO NOT ACCEPT IPO APPLICATIONS
Dates, price band, lot size, issue size and subscription figures are indicative and subject to the official Red Herring Prospectus (RHP). Application amounts shown in the fare table are arithmetic on the lot size and the upper band against SEBI's category thresholds — they are not an application facility and we do not accept IPO applications. GMP is unofficial grey-market chatter that changes daily — not a target, not a quote and not a recommendation. This page is information only: it is not an offer to deal and not investment advice. BuyUnlistedShares provides information and research, not buy/sell recommendations. All IPOs carry market risk — read the RHP and assess suitability before applying.
© 2026 BUYUNLISTEDSHARES · A BRAND OF GAYATRI FINANCIAL SYNERGY · SINCE 2002 · ‹ BACK TO THE RIDE
TODAY'S INDICATIVE PRICES — PARAG PARIKH FINANCIAL ADVISORY SERVICES LIMITED ₹20,400 · CAPGEMINI TECHNOLOGY SERVICES INDIA LIMITED ₹10,400 · HDFC SECURITIES LIMITED ₹7,990 · NATIONAL STOCK EXCHANGE (NSE) ₹1,985 · BOAT (IMAGINE MARKETING LIMITED) ₹895 · CHENNAI SUPER KINGS (CSK) ₹249 · BIRA 91 (B9 BEVERAGES LIMITED) ₹82 · ZEPTO ₹33 · ORAVEL STAYS (OYO ROOMS) ₹24.5 · HUTTI GOLD MINES COMPANY LIMITED ₹1,19,838 — INDICATIVE, NOT AN OFFER TO DEAL —TODAY'S INDICATIVE PRICES — PARAG PARIKH FINANCIAL ADVISORY SERVICES LIMITED ₹20,400 · CAPGEMINI TECHNOLOGY SERVICES INDIA LIMITED ₹10,400 · HDFC SECURITIES LIMITED ₹7,990 · NATIONAL STOCK EXCHANGE (NSE) ₹1,985 · BOAT (IMAGINE MARKETING LIMITED) ₹895 · CHENNAI SUPER KINGS (CSK) ₹249 · BIRA 91 (B9 BEVERAGES LIMITED) ₹82 · ZEPTO ₹33 · ORAVEL STAYS (OYO ROOMS) ₹24.5 · HUTTI GOLD MINES COMPANY LIMITED ₹1,19,838 — INDICATIVE, NOT AN OFFER TO DEAL —